Too Many Experts

I had an interesting group call with authors today.

One of the things we talked about was competing advice and opinions — specifically, how to actually be successful as an author. And I said something that I think is a little unpopular: I fully believe that listening to too many people will hold us back.

Alex Hormozi has a line I think about a lot: "I'd rather you read 1 book 6 times than 6 books once." He's talking about business, strategy, and marketing books specifically.

Here's why that lands so hard for me. Hearing 6 different opinions about what to do is nowhere near as beneficial as actually implementing ONE of the strategies — and it almost doesn't matter which of the 6 you pick. (They say the same thing about diets, for what it's worth. The "best" diet is the one you actually follow.)

Why does mixing experts backfire?

Every framework — pricing strategy, launch structure, ad approach, content system — is built as a coherent whole. The pieces are designed to work together. When you take step 2 from Expert A and step 5 from Expert B, you're not combining the best of both. You're breaking both systems and left running a Frankenstein version of a strategy nobody actually designed or tested.

Picking and choosing what you feel like doing from 6 different experts, based on what sounds easiest or most appealing in the moment, probably won't work — because you're optimizing for comfort, not for coherence.

What I'm doing about it

Starting this month, I decided to lean into this. Not "consume less and act a little more" — a real shift: pick ONE strategy, ONE voice, ONE framework for whatever I'm working on, and follow it all the way through before I let myself sample anything else.

Practically, that's looked like:

• Unfollowing or muting a few accounts I only followed for "just in case" tips

• Picking one launch framework and committing to run it exactly as designed, instead of tweaking it mid-launch based on something new I saw

• When I catch myself Googling "best way to..." for something I already have a plan for, treating that as a red flag, not research

If you want to try this too:

1. Pick the ONE resource, coach, or framework you trust most for the area you're struggling in right now.

2. Commit to following it completely for a defined stretch — a full launch, a full quarter, a full 90 days.

3. Mute or unsubscribe from the competing voices for that window. Not forever — just long enough to actually finish something.

Who's with me?